Heritage Smart Lab | The future of culture is collaborative: the PSPP as a shared management model

An interesting one article published by Il Sole 24 Ore  tells of a much-anticipated novelty in the cultural sector: with the Circular no. 10/2025 il Ministry of Culture (MiC) finally introduces a clear operating model for the Special Public-Private Partnership (PSPP), dedicated to the integrated development of cultural heritage.

The PSPP instrument, which came into force with Legislative Decree 36/2023, now finds a concrete application framework which translates into practice a new model of collaboration between public, private and third sectors, based on co-design starting from the strategic planning phases and aimed at overcoming the old concession logic, promoting shared cultural projects, oriented towards valorization, sustainability and social innovation.

Some virtuous examples:

  • Palace of Caserta – The recovery of the ancient Bourbon greenhouses, thanks to a private investment of over 420 thousand euros, has created a sustainable botanical and educational center, generating new local employment.
  • Archaeological Park of the Phlegraean Fields – Partnership management has led 66 thousand visitors in the three-year period 2021–2023 and a significant increase in revenues and royalties.

It fits into this context Heritage Smart Lab (HSL) European Digital Innovation Hub of the cultural and creative sector, co-financed by the European Commission and MIMIT.

As a Partner of HSL, Iniziativa supports PA of building public-private partnerships based on digital solutions and innovative management models, offering strategic consultancy and pre-feasibility analysis for the design and management of new cultural valorization models.

Find out how to enhance your organization with our discounted services! Apply now by filling out the online form at: www.heritagesmartlab.itor contact us at: support@iniziativa.cc for more information.

Success Cases

€1.9 billion Production investments supported | €435 billion Investments in Research & Innovation subsidized | 200 active customers with hundreds of completed transactions | 100 Project Financing/PPP Operations Supported | €1.9 billion Production investments supported | €435 billion Investments in Research & Innovation subsidized | 200 active customers with hundreds of completed transactions | 100 Project Financing/PPP Operations Supported |  

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